A couple of years ago, my former business partner and I brainstormed ways to boost our firm’s visibility and attract more clients. We agreed to post regularly on LinkedIn. Externally, I agreed with the plan, while I resisted internally.

I thought, “I’m not a freaking influencer. … I have nothing to post. … Why in the sam hell would people read what I have to say?” And because I had a bad attitude, I posted sporadically, and the firm did not attract much business from the platform.

Then my business partner accepted another job, and there was but one person responsible for Sullivan Legal Writing Services’ success.

So I started posting consistently. And although I’m not Mr. Beast (and don’t want to be), I’ve gained a decent following over the past year. Some of my posts have generated engagement from attorneys nationwide. And one of my best clients discovered me through LinkedIn.

I’m now eating crow, DS. You were correct about the benefit of posting daily.