“ I don’t know how to . . .” is bullshit.

My business partner and I had several conversations today about how we can grow Sullivan|Simon into the legal ghostwriting force it can become. We brainstormed about marketing, access to capital, and avoiding the worst types of clients.

After recognizing that we were not failing enough and, thus, not learning ways to improve the firm, I stuck a HOKA-encased foot into my mouth. “But I don’t know how to take risks in business.” David immediately, correctly, rolled his eyes at my excuse. And then I stopped trying to fool myself.

I am blessed to have access to more knowledge than I could ever consume. Claiming “I do not know how to” is a feeble attempt at hiding the Truth: I don’t want to learn how to.